Cincinnati, OH – October 30, 2015 – Ameridian Commercial, local roofing and solar experts formerly known as Ameridian Specialty Services, underwent a company rebrand and redesign this year. The new look and new website were unveiled today, and a series of new programs designed to share the benefits of working with Ameridian Commerical will follow.
“It was time for an update,” Ameridian Commercial president Matt Owens said. “The previous logo and marketing materials had been in place since the company’s founding in 1999. We wanted to modernize the look of the logo and solidify our branding message.”
Greater Cincinnati and Cleveland based branding communications firm The Eisen Agency was hired to develop and execute the marketing program. “We are extremely pleased with our new look,” Owens said. “We feel it does a great job delivering our message and emphasizing our core business offerings. Rather than focusing on what we do, the branding focuses on our clientele and how amazing they are at their jobs, and how we fit in to making them the hero.”
The new triangle-shaped logo is representative of Ameridian Commercial’s three specialties – roofing, maintenance and solar – with a fresh, modern look. The logo also plays off the concept of a stylized ‘A’ for Ameridian, and the three edges of the triangle symbolize roof peaks and project management check marks. The negative space subtly creates a superhero emblem, a tip of the hat to the use of the Jung brand archetype of Hero.
Ameridian Commercial’s website now encompasses more of what they do and who they serve, catering their three core services to eight major industries. It will be easier for existing clients to access reports and dispatch programs and it will allow new clients to get a better feel for who the company is and why Ameridian Commercial’s expertise is needed.
An additional feature of the new site will be an insight center to provide information for clients who don’t know as much about roofing and solar as the experts at Ameridian Commercial do. Users can also find project and industry news throughout the site, including live monitoring reports from solar facilities.
About Ameridian Commercial
Ameridian Commercial roofing, maintenance and solar experts provide turnkey solutions and interactive project management to see roofing or solar projects from start to finish and beyond. From proactive inspection and maintenance to complex roofing systems to solar design, installation and monitoring, Ameridian has you covered. More information can be accessed at www.AmeridianCommercial.com